
Understanding China Through Digital Anthropology
Daniel Miller (Editor), Xinyuan Wang (Editor)
Understanding China Through Digital Anthropology questions our understanding of digital technologies by demonstrating fundamental differences in the meaning of both technology and the digital between China and the West. This follows from a longstanding historical divergence in the meaning of and attitude to the relationship between technology and humanity.
The book also challenges our understanding of China through a series of case studies that range from the creation of algorithms, the normative basis of social media and the impact of digital communication on diverse fields including economic practices, gender, media, health and education. These further demonstrate the value of long-term ethnographic studies that situate people’s online activities in their everyday offline lives. These case studies are testimony to the continued heterogeneity of China in covering sophisticated urban IT professionals, Tibetan villagers and grassroots women struggling to make a living. All of this contributes to a new understanding of a contemporary China that has been transformed by the sheer scale and dynamism manifested in the deployment of digital technologies. The book also includes an extensive summary of work undertaken by scholars inside China on digital anthropology and previously only available in Chinese.
List of figures
List of contributors
Introduction
Daniel Miller and Xinyuan Wang
1 Normativity in/with period-tracking Apps: the normal body and sexual morality
Xiaolin Li
2 Normativity through social media: an exploration of Enshiness in posts
Kunyu Xiang
3 Networks that transform structure: the impact of digital technologies on the matsutake trade of the Shangri-La region of southwest China Chun Liu
4 Social E-Commerce: Chinese grassroots females and their search for a better life
Haichao Wang
5 Rethinking data in healthcare: data work in an elderly care institute in Shanghai
Xinyuan Wang and Yuling Sun
6 From Hunan TV to Mango Supermedia: building futures and pasts
Xinru Li
7 The ghosts inside the algorithmic recommendation system
Ken Zheng
8 Digital anthropology studies in China Yong Hu, Guangxu Ji, Chuyao Lai, Shiyu Lu, Linliang Qian, Zeqi Qiu, Xinru Sun, Xinyuan Wang, Lingyu Zhou
Conclusion
Daniel Miller and Xinyuan Wang
DOI: 10.14324/111.9781800089914
Number of pages: 328
Number of illustrations: 37
Publication date: 01 January 2026
EPUB ISBN: 9781800089921
Hardback ISBN: 9781800089891
Paperback ISBN: 9781800089907
Daniel Miller (Editor) 
Daniel Miller is Professor of Anthropology at University College London. He previously led the Why We Post project on the use and consequence of social media and the ASSA project on smartphone use amongst older people. These resulted in 20 volumes published by UCL Press.
Xinyuan Wang (Editor) 
Xinyuan Wang is Research Fellow at the Centre for Digital Anthropology at University College London. She is author of Social Media in Industrial China and Ageing with Smartphones in Urban China, both published by UCL Press.

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