Talk about your work
Short-form video is now one of the top formats for effective search and discovery online [source].
- It allows the audience to see and hear you talking about your work, creating a more personal and engaging experience that helps to convey your expertise and enthusiasm for the subject.
- A 2-3 minute video is easy to watch and share. It’s a quick, digestible format that can reach a broader audience, including those who might not typically read academic texts.
- You can highlight the book’s core themes and significance, helping potential readers quickly understand its value. This is especially useful for busy academics, students and general readers who want an overview before diving in.
- A short, direct and friendly video breaks down complex ideas in a conversational way, making the research more approachable and appealing.
- It can spark curiosity and encourage viewers to learn more by visiting the website, reading an excerpt, downloading the PDF, or even reaching out to the author for discussion or collaboration.
- Your video can be used in various ways—on your own website, university pages or social media (BlueSky, Facebook, LinkedIn, Threads, Instagram, YouTube, X etc). It can be used in newsletters or even in online courses. This all helps to maximise visibility and impact.
Are you ready to record? You can view this Author Recording Brief to help you get started.
Need some inspiration?
Watch this clip from Fundamentals of Dark Matter author Ignacio Ferreras.
Watch this clip from A Guide to Performing Systematic Reviews of Health and Disease author Kurinchi Gurusamy.
Prefer to write? Find out how to submit a blog post.