Inspiration and ideas
Over the years we have seen the difference it can make when authors actively promote their work, leading to higher engagement, more downloads and greater academic and public impact.
The resources on the Author Marketing Hub are designed to support you but if you’re not sure where to start, the following case studies from UCL Press authors may provide some inspiration.
From curator to content creator: how one author mastered her own book promotion
Sushma Jansari published her first book Chandragupta Maurya: The creation of a national hero in India with UCL Press in 2023. Sushma, a curator at the British Museum, used her established social media channels to promote her book. She already had a strong online presence, particularly through explainer videos on topics like South Asian history. Sushma integrated her book promotion into this existing content strategy, using Instagram and TikTok in particular, as well as her other social channels.
Another key aspect of Sushma’s promotion was her extensive network. These connections led to her appearing in a discussion alongside William Dalrymple at the Jaipur Literature Festival London in the British Library. We provided support throughout by sending copies of the book to podcasts and other media contacts, and Sushma acted on every opportunity we created, for example by appearing on The Ancients podcast. Meanwhile, Sushma took the initiative to create and disseminate her promotional content independently to enhance our reach.
Follow Sushma on Instagram, LinkedIn, TikTok or X.
Crafting buzz for The Hipster Economy
Alessandro Gerosa, author of The Hipster Economy, brewed a potent self-promotion strategy by focusing on the enduring power of podcasts and articles. He chose to deep dive into conversations and written analyses, disseminating his research and the book’s message across an engaged audience.
This focus produced some diverse and impactful results, extending the reach of the book across various platforms and audiences. Alessandro’s efforts led to an insightful interview in Valori, the ethical finance news site in Italy. Furthermore, he engaged in discussions about the book on popular audio platforms, including The Culture Journalist podcast, the Intervistautori podcast (in Italian), and the New Books Network podcast with host Jeff Adler. It helped position The Hipster Economy within academic, cultural and financial discussions, broadening its appeal while solidifying Alessandro’s reputation as a thought leader.
Follow Alessandro on Instagram, LinkedIn and X.
Feeling inspired? Go back to the main menu to select your next step.