
How the World Changed Social Media
Daniel Miller (Author), Elisabetta Costa (Author), Nell Haynes (Author), Tom McDonald (Author), Razvan Nicolescu (Author), Jolynna Sinanan (Author), Juliano Spyer (Author), Shriram Venkatraman (Author), Xinyuan Wang (Author)
Series: Why We Post
How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet?
Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences.
Praise for How the World Changed Social Media ‘A topic ripe for anthropological study, then. And such a study, the “Why We Post” project, has just been published by nine anthropologists, led by Daniel Miller of University College, London.’
The Economist
‘This week, the project has culminated in the start of an online course and the launch of three of the books, which are open-access and translated into multiple languages.’
LSE Review of Books
‘Chileans love ‘footies’, Chinese people dare to use ever increasing optical illusions in selfies and in India they aren’t keen on seeing a selfie stick. Anthropologists from the University College London investigated how selfies look globally by living with the locals for 15 months.’
Het Laatste Nieuws (HLN)
Introductory chapters
What is social media
Academic studies of social media
Our method and approach
Our survey results
The ten key topics
Education and young people
Work and commerce
Online and offline relationships
Gender Inequality
Politics
Visual images
Individualism
Does social media make us happier?
The future
DOI: 10.14324/111.9781910634493
Number of pages: 286
Number of illustrations: 45
Publication date: 29 February 2016
PDF ISBN: 9781910634493
EPUB ISBN: 9781910634516
Read Online ISBN: 9781911307235
Hardback ISBN: 9781910634479
Paperback ISBN: 9781910634486
Daniel Miller (Author) 
Daniel Miller is Professor of Anthropology at University College London. He previously led the Why We Post project on the use and consequence of social media and the ASSA project on smartphone use amongst older people. These resulted in 20 volumes published by UCL Press.
Elisabetta Costa (Author)
Elisabetta Costa is Post-doctoral Research Fellow at the British Institute at Ankara (BIAA). She is an anthropologist specialising in the study of digital media, social media, journalism, politics, and gender in Turkey and the Middle East.
Nell Haynes (Author)
Nell Haynes is a Postdoctoral Fellow at Pontificia Universidad Católica de Chile in Santiago. She received her PhD in Anthropology from the American University in 2013. Her research addresses themes of performance, authenticity, globalisation, and gendered and ethnic identification in Bolivia and Chile.
Tom McDonald (Author)
Tom McDonald is Assistant Professor in the Department of Sociology, The University of Hong Kong. He received his PhD in Anthropology from UCL in 2013 and has published numerous academic articles on internet use and consumption practices in China.
Razvan Nicolescu (Author)
Razvan Nicolescu is a Research Associate at University College London, from where he obtained his PhD in 2013. Trained both in telecommunications and anthropology, he has conducted ethnographic research in Romania and Italy. His research interests focus on visibility and digital anthropology; political economy, governance, and informality; feelings, subjectivity, and normativity.
Jolynna Sinanan (Author)
Jolynna Sinanan is Vice Chancellor’s Postdoctoral Research Fellow at RMIT University, Melbourne. From 2011-2014, she was Research Fellow in Anthropology at UCL. She is co-author How the World Changed Social Media (with eight others) and Webcam. Her areas of research are digital ethnography, new media, migration and gender in Trinidad, Australia, and Singapore.
Juliano Spyer (Author)
Juliano Spyer is Honorary Research Associate at UCL's Department of Anthropology, where he also obtained his PhD. His research interests include digital anthropology, online research methods, learning and apprenticeship, DIY/participatory media and Christianity.. Previously, he created and managed social media projects in the United States and Latin America, and published the first book about social media in Brazil (Conectado, 2007).
Shriram Venkatraman (Author)
Shriram Venkatraman has a PhD in Anthropology from UCL and is currently an Assistant Professor at Indraprastha Institute of Information
Technology, Delhi (IIITD). He is a trained professional statistician and, prior to his doctoral studies, held leadership positions at Walmart in the USA.
His research interests include workplace technologies, organisational culture and entrepreneurship.
Xinyuan Wang (Author) 
Xinyuan Wang is Research Fellow at the Centre for Digital Anthropology at University College London. She is author of Social Media in Industrial China and Ageing with Smartphones in Urban China, both published by UCL Press.
‘Chileans love ‘footies’, Chinese people dare to use ever increasing optical illusions in selfies and in India they aren’t keen on seeing a selfie stick. Anthropologists from the University College London investigated how selfies look globally by living with the locals for 15 months.’
Het Laatste Nieuws (HLN)
‘This week, the project has culminated in the start of an online course and the launch of three of the books, which are open-access and translated into multiple languages.’
LSE Review of Books
‘A topic ripe for anthropological study, then. And such a study, the “Why We Post” project, has just been published by nine anthropologists, led by Daniel Miller of University College, London.’
The Economist
Listen to the authors discuss Why We Post
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