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Book cover for Social Media in Southeast Italy open access

Publication date: 7 October 2016

DOI: https://doi.org/10.14324/111.9781910634745

Number of pages: 224

Number of illustrations: 42

Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License

Social Media in Southeast Italy

Crafting Ideals

Razvan Nicolescu (Author)

Series: Why We Post

Why is social media in southeast Italy so predictable when it is used by such a range of different people?

This book describes the impact of social media on the population of a town in the southern region of Puglia, Italy. Razvan Nicolescu spent 15 months living among the town’s residents, exploring what it means to be an individual on social media. Why do people from this region conform on platforms that are designed for personal expression?

Nicolescu argues that social media use in this region of the world is related to how people want to portray themselves. He pays special attention to the ability of users to craft their appearance in relation to collective ideals, values and social positions, and how this feature of social media has, for the residents of the town, become a moral obligation: they are expected to be willing to adapt their appearance to suit their different audiences at the same time, which is crucial in a town where religion and family are at the heart of daily life.

Praise for Social Media in Southeast Italy

Social Media in Southeast Italy is an interesting read, especially valuable for scholars of contemporary Italian society, and for researchers interested in ethnography in a digital age. I applaud Nicolescu and the rest of the Why we Post team for humanizing social media use amid a growing gravitation toward “big data” research.’
New Media & Society

Introduction: Grano, an average place in southeast Italy

The social media landscape

Visual postings: looking for ‘the good’

Social media and social relationships: setting layers of intimacy

The imposition of beauty

The wider world: ideals of work and ideals of education

Conclusion

DOI: 10.14324/111.9781910634745

Number of pages: 224

Number of illustrations: 42

Publication date: 07 October 2016

PDF ISBN: 9781910634745

EPUB ISBN: 9781910634752

Read Online ISBN: 9781911307693

Hardback ISBN: 9781910634721

Paperback ISBN: 9781910634738

Razvan Nicolescu (Author)

Razvan Nicolescu is a Research Associate at University College London, from where he obtained his PhD in 2013. Trained both in telecommunications and anthropology, he has conducted ethnographic research in Romania and Italy. His research interests focus on visibility and digital anthropology; political economy, governance, and informality; feelings, subjectivity, and normativity.

Social Media in Southeast Italy is an interesting read, especially valuable for scholars of contemporary Italian society, and for researchers interested in ethnography in a digital age. I applaud Nicolescu and the rest of the Why we Post team for humanizing social media use amid a growing gravitation toward “big data” research.’
New Media & Society

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