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Reading Today

New technologies are changing our reading habits. Laptops, e-readers, tablets and other handheld devices supply new platforms for reading, and we must learn to manage them by scrolling, clicking or tapping. Reading Today places reading in current literary and cultural contexts in order to analyse how these contexts challenge our conceptions of who reads, what reading is, how we read, where we read, and for what purposes – and then responds to the questions this analysis raises. Is our reading experience becoming a ‘flat’ one? And does reading in a media environment favour quick reading?

Alongside these questions, the contributors unpack emerging strategies of reading.They consider, for example, how paying attention to readers’ emotional reactions as an indispensable component of reading affects our conception of the reading process. Other chapters consider how reading can be explored through such topics as experimental literature, the contemporary encyclopedic novel and the healing power of books.

Social Theory after the Internet

The internet has fundamentally transformed society in the past 25 years, yet existing theories of mass or interpersonal communication do not work well in understanding a digital world. Nor has this understanding been helped by disciplinary specialization and a continual focus on the latest innovations. Ralph Schroeder takes a longer-term view, synthesizing perspectives and findings from various social science disciplines in four countries: the United States, Sweden, India and China. His comparison highlights, among other observations, that smartphones are in many respects more important than PC-based internet uses.

Social Theory after the Internet focuses on everyday uses and effects of the internet, including information seeking and big data, and explains how the internet has gone beyond traditional media in, for example, enabling Donald Trump and Narendra Modi to come to power. Schroeder puts forward a sophisticated theory of the role internet plays, and how both technological and social forces shape its significance. He provides a sweeping and penetrating study, theoretically ambitious and at the same time always empirically grounded.

The book covers key contemporary debates in a clear and accessible way. It will be of great interest to students and scholars of digital media and society, the internet and politics, and the social implications of big data.

O Smartphone Global: Uma tecnologia para além dos jovens

O smartphone está tão frequentemente debaixo de nosso nariz, que assumimos saber o que ele é. Mas sabemos mesmo? Para descobrir, 11 antropólogos realizaram pesquisa de campo de 16 meses em países da África, Ásia, Europa e América do Sul, tendo como foco pessoas mais velhas.

O livro O Smartphone Global apresenta perspectivas inéditas a partir desta pesquisa comparativa. A primeira descoberta é: os smartphones não são mais uma tecnologia restrita aos jovens, estando nas mãos de todos, independente da idade. Além disso, observou-se uma grande ambivalência entre aquilo que as pessoas falam sobre os smartphones e os modos como elas os usam na prática. Os smartphones se tornaram tanto um lugar em que vivemos, como apetrechos que providenciam um tipo de “oportunismo perpétuo”, por estarem sempre conosco. Vão além de um “repositório de aplicativos”. São um dispositivo sem precedentes em termos de potencial de transformação, assimilando rapidamente valores pessoais. Para compreender esse processo, considerou-se um leque de nuances nacionais e culturais, como a comunicação visual na China e no Japão, o dinheiro móvel em Camarões e Uganda, e acesso a informação sobre saúde no Chile e na Irlanda – juntamente com trajetórias variadas em relação ao envelhecimento em Al-Quds, no Brasil e na Itália. É dessa perspectiva global, e a partir do mapeamento de contextos diversos, que o livro se propõe a responder à pergunta O que é um smartphone? e a analisar suas consequências.

Le Smartphone Global: Au-delà d’une culture jeune

Le smartphone est généralement sous notre nez au point où l’on pense tout savoir de lui. Mais savons-nous réellement ce que c’est ? Pour le comprendre, 11 anthropologues ont passé chacun 16 mois dans des communautés en Afrique, en Asie, en Europe et en Amérique du Sud pour analyser l’utilisation des smartphones par les personnes âgées. Leur recherche montre que les smartphones sont une technologie pour tous, qui n’est pas seulement dédiée aux jeunes.

Le Smartphone Global présente une série de perspectives originales qui découle de ce projet de recherche international et comparatif. Les smartphones sont devenus autant un lieu de vie qu’un appareil que nous utilisons pour un « opportunisme permanent », parce que nous les portons toujours avec nous. Les auteurs démontrent que le smartphone est plus qu’un dispositif pour des applications et explorent les différences entre ce que disent les gens à propos du smartphone et la façon dont ils l’utilisent.

Le smartphone est sans pareil dans la mesure où nous pouvons le transformer. Par conséquent, il est rapidement assimilé aux valeurs personnelles. Pour le comprendre, nous devons prendre en compte une gamme de nuances nationales et culturelles, notamment la communication visuelle en Chine et au Japon, le transfert d’argent au Cameroun et en Ouganda et l’accès aux informations sanitaires au Chili et en Irlande, ainsi que diverses trajectoires de vieillissement à Al-Quds, au Brésil et en Italie. Ce n’est qu’au terme de cela que nous pouvons cerner la nature d’un smartphone et comprendre ses conséquences sur les vies humaines dans le monde.

The Global Smartphone

The smartphone is often literally right in front of our nose, so you would think we would know what it is. But do we? To find out, 11 anthropologists each spent 16 months living in communities in Africa, Asia, Europe and South America, focusing on the take up of smartphones by older people. Their research reveals that smartphones are technology for everyone, not just for the young.

The Global Smartphone presents a series of original perspectives deriving from this global and comparative research project. Smartphones have become as much a place within which we live as a device we use to provide ‘perpetual opportunism’, as they are always with us. The authors show how the smartphone is more than an ‘app device’ and explore differences between what people say about smartphones and how they use them.

The smartphone is unprecedented in the degree to which we can transform it. As a result, it quickly assimilates personal values. In order to comprehend it, we must take into consideration a range of national and cultural nuances, such as visual communication in China and Japan, mobile money in Cameroon and Uganda, and access to health information in Chile and Ireland – all alongside diverse trajectories of ageing in Al Quds, Brazil and Italy. Only then can we know what a smartphone is and understand its consequences for people’s lives around the world.

El Smartphone Global: Más allá de una tecnología para jóvenes

El smartphone suele estar literalmente frente a nuestras narices, por eso creemos saber lo que es. ¿Pero lo sabemos? Para responder a esta pregunta, once antropólogos vivieron durante 16 meses en comunidades de África, Asia, Europa y Sudamérica, enfocándose en el uso de smartphones por gente mayor. Sus investigaciones revelan que son una tecnología para todos, no solo para los jóvenes.

El Smartphone Global presenta una serie de nuevas perspectivas que emergen de este proyecto de investigación global y comparativo. El smartphone se ha convertido tanto en un lugar dentro del cual vivimos como en un aparato que usamos para tener “oportunismo perpetuo”, pues siempre está con nosotros. Los autores muestran cómo el smartphone es más que un “aparato con aplicaciones” y exploran las diferencias entre lo que las personas dicen de él y la forma en cómo lo usan.

El smartphone no tiene precedentes por el grado en el cual podemos transformarlo. Como resultado, rápidamente asimila nuestros valores personales. Para comprenderlo debemos considerar una serie de matices nacionales y culturales, tales como la comunicación visual en China y Japón, el dinero móvil en Camerún y Uganda, y el acceso a la información de salud en Chile e Irlanda, junto a las diversas trayectorias del envejecimiento en Al-Quds, Brasil e Italia. Solo entonces sabremos qué es el smartphone y podremos comprender sus consecuencias en las vidas de las personas alrededor del mundo.

An Anthropological Approach to mHealth

This book proposes a radically different anthropological approach to the development and dissemination of mobile health (mHealth), a rapidly growing sector in healthcare. An Anthropological Approach to mHealth is based on ten 16-month ethnographies in settings across Asia, Africa, Europe and Latin America that showed how conventional health apps may be irrelevant particularly for older people. Instead, the studies found that many people use their mobile and smartphones for health purposes to a surprising extent. They take the communicative apps they have become comfortable with, such as LINE, WeChat and WhatsApp, and are highly creative in turning them into their own health apps. These are the practices from which this book seeks to learn, in what we call a ‘smart-from-below’ approach.

This body of research also provided many additional insights, including the consequences of googling for health information, the role of the smartphone in specific settings such as an oncology clinic in Chile or tele-psychotherapy in Uganda, and the lessons learnt during Covid-19 around the problems in self-tracking. Overall, the authors show how an anthropological approach situated in the observation of everyday life can be the foundation for an alternative but highly promising perspective on the future of mHealth.

Ageing with Smartphones in Urban Italy

‘Who am I at this (st)age? Where am I and where should I be, and how and where should I live?’ These questions, which individuals ask themselves throughout their lives, are among the central themes of this book, which presents an anthropological account of the everyday experiences of age and ageing in an inner-city neighbourhood in Milan, and in places and spaces beyond.

Ageing with Smartphones in Urban Italy explores ageing and digital technologies amidst a backdrop of rapid global technological innovation, including mHealth (mobile health) and smart cities, and a number of wider socio-economic and technological transformations that have brought about significant changes in how people live, work and retire, and how they communicate and care for each other.

Based on 16 months of urban digital ethnographic research in Milan, the smartphone is shown to be a ‘constant companion’ in, of and for contemporary life. It accompanies people throughout the day and night, and through individual and collective experiences of movement, change and rupture. Smartphone practices tap into and reflect the moral anxieties of the present moment, while posing questions related to life values and purpose, identities and belonging, privacy and sociability.

Through her extensive investigation, Shireen Walton argues that ageing with smartphones in this contemporary urban Italian context is about living with ambiguity, change and contradiction, as well as developing curiosities about a changing world, our changing selves, and changing relationships with and to others. Ageing with smartphones is about figuring out how best to live together, differently.

Ageing with Smartphones in Urban China

If we want to understand contemporary China, the key is through understanding the older generation. This is the generation in China whose life courses almost perfectly synchronised with the emergence and growth of the ‘New China’ under the rule of the Communist Party (1949). People in their 70s and 80s have double the life expectancy of their parents’ generation. The current oldest generation in Shanghai was born in a time when the average household could not afford electric lights, but today they can turn their lights off via their smartphone apps.

Based on 16-month ethnographic fieldwork in Shanghai, Ageing with Smartphones in Urban China tackles the intersection between the ‘two revolutions’ experienced by the older generation in Shanghai: the contemporary smartphone-based digital revolution and the earlier communist revolutions. We find that we can only explain the smartphone revolution if we first appreciate the long-term consequences of these people’s experiences during the communist revolutions.

The context of this book is a wide range of dramatic social transformations in China, from the Cultural Revolution to the individualism and Confucianism in Digital China. Supported by detailed ethnographic material, the observations and analyses provide a panoramic view of the social landscape of contemporary China, including topics such as the digital and everyday life, ageing and healthcare, intergenerational relations and family development, community building and grassroots organizations, collective memories and political attitudes among ordinary Chinese people.

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