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Understanding China through Digital Anthropology

Understanding China through Digital Anthropology questions our understanding of digital technologies by demonstrating fundamental differences in the meaning of both technology and the digital between China and the West. This follows from a longstanding historical divergence in the meaning of and attitude to the relationship between technology and humanity.

The book also challenges our understanding of China through a series of case studies that range from the creation of algorithms, the normative basis of social media and the impact of digital communication on diverse fields including economic practices, gender, media and healthcare. These further demonstrate the value of long-term ethnographic studies that situate people’s online activities in their everyday offline lives. These case studies are testimony to the continued heterogeneity of China in covering sophisticated urban IT professionals, Tibetan villagers and grassroots women struggling to make a living. All of this contributes to a new understanding of a contemporary China that has been transformed by the sheer scale and dynamism manifested in the deployment of digital technologies. The book also includes an extensive summary of work undertaken by scholars inside China on digital anthropology and previously only available in Chinese.

The Hipster Economy

Today, being authentic has become an aspiration and an imperative. The notion of authenticity shapes the consumption habits of individuals in the most diverse contexts such as food and drinks, clothing, music, tourism and the digital sphere, even leading to the resurgence of apparently obsolescent modes of production such as craft. It also significantly transforms urban areas, their local economies and development. The Hipster Economy analyses this complex set of related phenomena to argue that the quest for authenticity has been a driver of Western societies from the emersion of capitalism and industrial society to today.

From this premise, the book advances multiple original contributions. First, it explains why and how authenticity has become a fundamental value orienting consumers’ taste in late modern capitalism; second, it proposes a novel conceptualisation of the aesthetic regime of consumption; third, the book constitutes the first detailed analysis of the resurgence of the neo-craft industries, their entrepreneurs, and the economic imaginary of consumption underpinning them, and fourth, it analyses how the hipster economy is impacting the urban space, favouring new logic of urban development with contrasting outcomes.

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